Guide

Vinted titles and descriptions: how to write a listing that sells

Buyers find your items through search. How to write a title they actually type, a description that reassures, and the details that head off questions.

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On Vinted, a listing is first found through search, then chosen on its photo, then bought on its description. So the text counts twice: to be found, then to reassure. Here is how to write it in a few minutes.

1. Write the title with the words buyers type

A buyer searches for “Zara floral dress M”, not “lovely summer dress”. Start with the type of item, the brand, then one distinctive detail (colour, pattern, fabric) and the size if it matters. Skip empty words like “gorgeous” or “amazing”: they take up space and nobody searches for them.

2. Fill in every field, not just the title

Category, brand, size, condition, colour, material: these fields drive the filters. A buyer filtering on “size M” or “Levi’s” will never see a listing where that field is empty or wrong. Pick the most specific category available rather than a broad one.

3. Open the description with what matters

The first lines are the ones people read. Say in one or two sentences what the item is, its real condition and why it is worth it: “Raw Levi’s 501, worn three times, no wear.” The rest can follow.

4. Give measurements and point out flaws

Sizes vary from brand to brand: a length, a waist or a shoulder width heads off most questions and returns. Mention flaws too, even small ones, with a photo. A buyer who was told buys with confidence; a buyer who is surprised opens a dispute.

5. Keep the tone simple and honest

No need for an essay. Short sentences, the condition described without exaggeration, and maybe the reason you are selling (“too small for me”) are enough. If you accept bundles or ship quickly, say so: those are real selling points.

💡 Reread your listing like a buyer in a hurry: can it be found by typing what you would have typed, and does it answer everything without a single question? If so, it is ready.

6. Put the listing back in front of new buyers

Even a perfectly written listing eventually slides down the results. Instead of rewriting it, put it back in front of new buyers: Relisto relists your unsold items for you, one at a time, at a human pace.

A good listing deserves to be seen

Relisto regularly puts your unsold items back at the top of the results, without you relisting everything by hand.

Try Relisto for freeSee pricing

10 free relists to try it, no card needed. Paid plans start at €4.99/month.

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